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Employee happiness is a reflection of the employer’s work culture, ethics and values. Management gurus and consulting entities never fall shy of describing employees as internal customers. Yet, it is anyone’s guess how many enterprises take employee happiness and wellbeing adequately seriously to act right at the right time at…


User generated content is what powers social media and serves as a powerful tool in the growing realm of digital consumerism. Electronic word of mouth or eWoM has manifested itself in the form of ratings and reviews on multiple social media and aggregator platforms that sell products and services. A…


Forearmed is forewarned, as the adage goes and business intelligence (BI) fulfils that purpose in varying degrees depending on whether a brand’s data assets are put through descriptive, predictive or prescriptive type of analytics. At the core here is analytics which is about discovering, interpreting and communicating meaningful patterns gleaned…


Customer reviews heavily impact decision choices by consumers, be it in making online purchases or choosing to patronize a hotel or restaurant. …


Bouquets and brickbats come in two ways- in private (off-grid) and as a public shoutout (on-grid). The proliferation of social media platforms has made the latter more prominent. …


Today, we live in an experience economy wherein consumers are more inclined to part with their money for the impression an event or a collective set of occurrences leaves on them, than the acquisition of a tangible commodity. Consumers are spoilt for choice and retaining their loyalty is directly contingent…


Customer experience (CX) is increasingly becoming a make-or-brake factor for businesses. A whopping two-thirds of companies across sector verticals are competing on CX, representing a near two-fold rise since 2010. CX simply does not get the attention it deserves because it is not as tangible as say, RoI and other…

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We’re a B2B SaaS company in the heart of Dubai that loves #experiences almost as much as we love coffee.

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